One of the functions of the Fund is conducting marketing and sociological research. Fund specialists have been working in this sphere for over ten years and have accumulated sufficient experience. 

It is a known fact that marketing research can be of great help to an entrepreneur in search for answers to questions he is interested in. Consequently underestimation of this marketing tool can lead to many wrong business decisions.

It is understandable that only few companies can afford to employ highly qualified marketing specialists and due to this fact companies worldwide hire specialists from consulting companies who do it professionally. With the help of marketing research we can:  

• get information about market capacity 
• define your target customer
• find out competitors’ sales 
• make a comparative analysis of sales and products of competitors
• compare advertising campaigns  
• widen the range of offered products and services 
• form a unique selling proposition and answer a large amount of questions. 

Fund specialists make research and advise on the following:

• enterprise strengths and weaknesses analysis;
• position of the company compared to its competitors;
• internal and external processes optimization;
• new product markets determination;
• customer relationship strategy development;
• consumer survey concerning your service/product;
• management, personnel, advertising issues, etc.

Marketing research tools are varied. We use:

• questionnaires, interviews
• telephone interviews
• focus groups
• Internet research
• distribution networks audit 
• mystery shopper (NEW)
• combination of various methods

Mystery shopper tool deserves close attention since it is becoming more and more popular in the market. Mystery shopper method is a technique of personnel assessment, which helps to evaluate your employees from the customer point of view.  The whole point is that among your real customers there are some “fake” customers who purchase products, communicate with sales personnel, make complaints and thus find out the quality of service provided by your sales assistants, secretaries and other workers.

Who may benefit from Mystery Shopper technique?

- companies that want to improve customer service quality;
- companies, working in the service sector: banks, hotels, restaurants, bars, stores, beauty parlors, etc.

What for Mystery Shopper method is used?

To control and analyze:
- your company customer service quality level;
- your competitor service quality level;
- service quality standards fulfillment;
- certain employees performance;
- personnel training needs.

This technique allows adjusting employee performance and meeting the company development objectives with minimum financial investments.